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Previous Article: Generative AI: Better to Learn How to Benefit From It Right Now - Part 1
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Jun 12, 2024

Generative AI: Better to Learn How to Benefit From It Right Now – Part 2

by Hugues Foltz Executive vice-president

Artificial intelligence

I'm back with the second and final part of this article on 6 ways to use generative AI at work.

Have you been exploring how to extract information from documents? Have you considered creating your own virtual assistant, like I suggested? Maybe you've even delved deeper into research after realizing the time-saving benefits of adopting generative AI. In any case, here are some more practical ways to apply it!

3. Defect detection

Defect detection is already well known in the manufacturing sector, but it's also possible to use it in everyday life, and it's even within reach! For instance, an in-depth analysis of a product picture can be conducted to identify manufacturing anomalies or defects, enabling rapid intervention and improvement in quality or customer service.

Among other things, you could automate redundant customer service tasks by using GPT to analyze photos of damaged products submitted by customers. This model can identify issues with the product and suggest a solution for each case. 

 

4. Creation of marketing content

Generative AI is turning out to be an extraordinary marketing content creation tool. In addition to blogging, social networking, search engine optimization (SEO), and brainstorming, this technology can generate visual content, bringing all your marketing ideas to life. 

As an example of how generative AI can significantly enhance your creativity, the collaboration between Coca-Cola and OpenAI stands out. They have released an AI-enhanced advertisement titled "Masterpiece," which showcases their iconic bottle moving through famous works of art. The creators combined real footage, 3D effects, and an AI model (text-to-image deep learning) to produce the ad, and the outcome is remarkable!

5. Audio interpretation

Generative AI can transcribe audio to text rapidly, allowing for efficient extraction of vital information from presentations, meetings, and conferences. This, in turn, facilitates data management and improved note-taking.

Also, this feature can be handy for people working in the field, like travelling salespeople, who may not have ample time to create reports or update progress.  They only need to record their voice and input it into a GPT. Then, it can then structure the information while highlighting the most important points.

6. Real-time product design and 3D visualization

Generative AI now allows for designing products for customers, making instant modifications based on their needs and feedback, and validating the concept in real-time, leading to rapid submissions and increased customer satisfaction.

Imagine having the opportunity to see a 3D visualization of your kitchen renovation before any construction begins. Just provide an image of your current kitchen, and the AI will transform it to match your preferred style. This simplifies and expedites the design process, providing an immersive and satisfying customer experience.

Moving into this technology is no longer a question of "if" but instead of "when”.

Generative artificial intelligence presents limitless opportunities in the workplace, transforming how we view productivity, creativity, and customer satisfaction. It's evident that this technology represents more than just a passing fad; it is a genuine shift that is redefining the benchmarks for professional efficiency, affecting not only individual performance but also corporate operations.

Depending on your profession, processes, and what you want to optimize or automate, there are numerous ways to take advantage of it. I encourage you to test the technology now to explore its applications and what it can do for you. I assure you that you won't regret it!

When it comes to projects applicable to companies, Quebec not only has the skills to support you but also has an innovation-friendly ecosystem supported by accessible subsidies. There's simply no reason not to get started!

The time has come to elevate your work or business to new levels of performance and efficiency! Don't let this technological revolution pass you by; the future of professional success belongs to those who dare to embrace change.