The question for me is not whether it will change but rather to understand why we resist it so much and don’t follow the pace of change that is already underway. Don’t get me wrong; my father didn’t ask me this question to justify his lack of interest in technology, but because for him, nothing could replace his employees, especially not a machine!
I don’t want to sound too negative here... AI is gradually starting to integrate into our companies. However, to speed up the process and perhaps to see its full potential, we have to stop considering it as a futuristic technology to be used only if we are technologically advanced. In 2021, AI must be seen as a powerful technology, yes, but a technology like any other.
When used to solve the right problem or optimize the right process, AI becomes nothing less than an additional tool in the digital transformation of your company. Small downside: yes, you need data to “feed” the AI, but don’t see this as a deal breaker. More importantly, don’t think of an AI project as a high-risk research project and definitely not as a basic research project.
The leading experts in the field agree that with the power and maturity of the algorithms available today, our companies are at least 10 years away from exploiting and deploying their capabilities. In 2021, we are doing applied AI, and the technological risks are, of course, fully manageable by experts in the field.
So YES, our business models are and will be greatly transformed. New technologies and AI will have a big role to play in all these changes. Let’s add to that the pandemic, which has also drastically changed our lives and behaviors. It’s safe to say that our world is in a state of upheaval and it will never be the same again.
Every week, I speak with entrepreneurs who tell me that they are unable to meet the demand, either because of a lack of manpower or because the productivity of their facilities does not allow it. To me, the main issue is that many of these companies see only one solution to generating growth: Hire more people. But with the lack of available workers in many areas, you’re quickly back to square one. My recommendation for these companies is simple: Take down the giant sign that says “We’re hiring” and replace it with “We’re innovating” and do it now!