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Nov 29, 2023

Generative AI Will Transform Your Work, But How?

by Hugues Foltz Executive vice-president

Digital transformation, Artificial intelligence

Have you ever wondered how generative AI will impact your daily work or life?

Although it's in the news every week, I waited for the dust to settle before writing this blog post. The subject of generative AI is vast, and it's essential to take a step back from its risks and focus on its positive potential.

I want to provide you with an estimate of how much work-related tasks are expected to be impacted by generative AI-powered tools. It is estimated that it will range from 9% to 63% across all job categories. While ChatGPT is a popular topic of discussion, other AI models can generate various original content, including images, text, video, and even programming code.

There are likely various applications out there that could benefit your business or profession yet to be discovered. In fact, I encourage you to ask ChatGPT how you could use generative AI in your business context. I am confident that you will be impressed with the quality of the responses provided.

Generative AI has been receiving negative attention in recent months. The fear surrounding this technology stems from its immense potential but also from the lack of understanding among the general public. It is difficult to predict the exact limits of this technology, so it is essential to educate ourselves and approach it cautiously.

I admit, in some cases, it can be quite frightening! One such example is the recently released show "Deep Fake Love," which is available on Netflix. The series uses generative AI to create fake videos of couples cheating, then prompts viewers to determine whether the scenario is real.

It's a powerful yet alarming example of what's in store over the next few years with the proliferation of deepfakes. Clearly, we will need to put tools into place to ensure that we can distinguish the real from the fake!

Yet, it also demonstrates the power of this tool and the potential of this technology for business. I'm obviously not talking about deepfake here, but rather about the quality of the content generated by generative AI to imitate and eventually replace humans in many tasks. The question is no longer if but when. From a business perspective, we must remember that robots' arrival in the industrial world has completely transformed this sector.

In the same way, generative AI has the potential to revolutionize a wide range of professions that have not yet been automated. This incredible technology can optimize business practices and increase productivity. As a result, we must consider which jobs will be transformed or disappear entirely with the rise of this type of AI.

It's important to understand that the automation of tasks will take time to happen. It could take anywhere from 5 to 20 years before most of the tasks that currently take up our time become automated. Forbes predicts it could take up to 20 years before 60-70% of tasks are automated. This is an exciting time, as we are closer than ever to achieving the breakthroughs that have inspired countless science-fiction films. Soon, what once was science fiction may become our reality.

Are you still hesitant to use it in your workplace? This statement published by Accenture may change your mind: "Imagine that every employee in your company has an assistant who knows absolutely everything about your organization: your history, the context in which it operates and its objectives."

Imagine having an assistant that can instantly process, analyze, and use information to help your employees. Who wouldn't want that kind of support? As a business owner, I say it's a must-have.

Obviously, there's the whole ethical and data security aspect to consider. That's why your company needs the support of AI experts right now to establish a clear strategy and define a governance policy. 

The world's top AI experts have raised concerns about the development of generative AI, and have emphasized the need for a framework and governance for its future development. Governments and countries are now taking action to establish such a framework. In January, China passed a new law that prohibits the creation of deepfakes of real people without their consent. This sets an example for other legislation that we can expect to see in the near future.

While generative AI technology comes with inherent risks, it also has the potential to bring about positive changes in businesses. It is crucial to exercise caution while using this technology, and that's why companies should establish clear guidelines about its workplace use. 

Furthermore, it's important to reconsider our work methods and explore ways to optimize our work by leveraging the tools that are now available to us.