Case studies

Restos Plaisirs’ app allows customers to make reservations and access to exclusive promotions. It also lets them scan their meal receipts to collect points, which can then be redeemed for dollars during their next restaurant visit.
 
Deployed for some time now, the app needed a complete overhaul to fix some shortcomings, improve performance in receipt scanning, and raise its overall rating on the App Store and Google Play.

The main issue stemmed from the weakness of the existing foundations, which did not support the app’s evolution. It was therefore necessary to rework the technological infrastructure to ensure the quality of the loyalty program for both customers and employees.

In addition to receiving a full redesign, this version 2.0 of the application now uses Optical Character Recognition (OCR), which allows an image of text to be converted into a machine-readable format. With just a simple photo of a receipt, the app can accurately read the details. As a result, points are collected more easily, with fewer errors, reducing the number of verifications needed by Restos Plaisirs employees and improving the overall customer experience.
 
The customer service team also benefits from a dashboard that provides access to reports and data collected from receipt scans and loyalty program participants. This allows them to track points transactions and easily offer support to users.

Moreover, the app is connected to Salesforce, a solution that enables Restos Plaisirs to automate marketing communications to members, offering them exclusive promotions and invitations to events. By combining app data with Salesforce, they can now deliver targeted marketing campaigns and a personalized customer experience.
 
Of course, the loyalty of employees at Restos Plaisirs is paramount. The mobile application is integrated with the human resources management system to offer exclusive privileges to employees based on their seniority and their role within the company. They can discover the other Restos Plaisirs brands at a lower cost, by simply showing their application.

The new app was launched in December 2021 and is proving to be a great success. Already, its score has increased on the App Store and Google Play, and customers are reporting a much smoother and more enjoyable experience. Several thousand different users have logged in, and that number continues to grow. Since the launch, millions of points have been distributed and hundreds of bills are scanned every day. As a result, the time spent managing support requests from users has decreased significantly.
 
Restos Plaisirs has always been recognized as an employer of choice in Quebec City. With the current labor shortage, heir employee loyalty program has helped them stand out from the competition.